The Future of School Textbooks
Jaron Lanier’s 2010 manifesto ‘You Are Not A Gadget’ was my favourite book of 2010. I keep coming back to the unabridged audiobook version, which combines computer science, virtual reality, culture, humanist ethics and philosophy in a way that makes me feel as if I’m learning something as I cycle around Shanghai on fresh, cold mornings on the way to the bus stop. The book is dense with eloquent and strangely refreshing ideas that require hours of afterthought to will reward its audience with opportunities to revise paradigms. Lanier claims being a true digital optimist leads him to criticise Web 2.0, open culture and cybernetic totallism as nihilistic, Maoist and against creative, individual expressions of humanity. Lanier is concerned online collaboration tools lead to people to behave as bullying trolls under the cloak of drive by anonymity when they find enemies to attack on forums and social networks. He believes attempts to create artificial intelligence that pass as people (The Turing Test) only convince us when we behave as morons. We rely on Netflix algorithms to choose our films that we are capable of figuring out ourselves. His ideas are vast and cannot be contained to a single blog post.
One of Lanier’s concerns is that the Internet has destroyed the social contract where people were willing to pay for music, movies and books. Given that a pirated digital copy is just as good as a paid for alternative the libertarian free culture impetus of the Internet is telling us that it is OK to steal content without paying for it or creative people should just give away their songs, movies or pieces of art for free.
Chris Anderson of Wired Magazine wrote a book called ‘Free’ arguing in favour of not charging for digital products. According to Anderson, in a situation where costs are falling towards zero the expense of having another customer is nothing. Therefore, you should not charge your customers for using your art, product or service as you find another way to generate revenue. Lanier is Chris Anderson’s next door neighbor in San Francisco. They are friends, but Lanier strongly disagrees with the idea of free as in stealing or giving things away for nothing. He has tried to find examples of professional musicians who make a liveable wage by giving their music away as a means to promote ticket and t-shirt sales. He says that he can only find a handful of examples of self sustaining Internet stars, most famously the singer Jonathan Coulton.
Lanier believes in the need for a new social contract built on a market of micropayments where content is traded using a type of peer to peer exchange. If other people download or access your content they will pay you and you will in turn pay to access others’ creative works such as music, films, digital art and books. The effect would be cumulative. The more people access your content, the more you would get paid. In this new world of exchange your audience wouldn’t mind paying for content as other people would be paying them for their creativity. Similar social contracts exist today. Our front door locks are symbolic reminders. A thief could easily break into our homes if they really wanted, but this is relatively rare as we have legal and moral agreements with our neighbours not to steal from each other. Lanier would like to extend this notion to content or he fears there will be very few opportunities for artists, musicians and writers to make a liveable wage in the not too distant future. He credits the idea of the creative exchange to the founder of hypertext, Ted Nelson.
Let us consider how Nelson and Lanier’s creative exchanges could be implemented in schools to distribute high quality learning materials such as digital books, movies and multimedia. It is a good time to think about this possibility as we are on the cusp of replacing laptops and textbooks with low cost tablets and ereaders. Imagine a school where every student had an ipad or a tablet device of some description. How would the school distribute digital textbooks to these devices?
A thirty dollar paper science book may last a school for four years, but it is not an easy process to buy a digital textbook and reassign it to another student every September. There have been baby steps to temporarily transfer ownership of titles using book lending of upto two weeks on some titles. Will Amazon adapt this practice of digital lending to electronic textbooks in schools?
Another idea is to put textbook content behind a webpage or an app that is paid for with annual subscriptions. Instead of charging schools $30 for a book with a four year lifespan you could charge $7.50 a year for each student accessing the material. In return the author and publisher would revise each edition of the textbook on an annual basis to give schools a good reason to keep coming back ti buy new versions. I have seen book publisher’s offering such schemes, but it is very difficult to convince schools and individuals to pay for such digital content when there are many free alternatives such as study websites and Wikipedia that are not hidden behind paywalls.
Here is a prototype of Lanier’s exchange working in a school system. Let us imagine a network such as IBO affiliated schools where the teachers were authoring digital textbooks to support their courses. If there was a body keeping tally of how many students were accessing the content then it would be possible for schools to charge each other for sharing content. School A has a computer science course on beginner’s Java, which is accessed by School B with 20 students for $5 a year. School B has a literature textbook that is accessed by 10 students in School A for $7 each year per student. Under this proposal, School B would end up paying $30 to School A to offset the balance of trade between the schools.
Under the current method of textbook procurement, it is likely that both schools would have paid publishers hundreds of dollars for paper or digital textbooks. Those funds would have been siphoned out of the school system whereas this scheme would keep scarce resources inside the school s’ wider ecosystem.
I was once a bookseller, but I am not an expert on the publishing industry or economics. I am just an IT teacher with a thirst for audiobooks about the social impacts of digital technologies and this possibility of an exchange is exciting, but it leaves me with more questions than answers.
What is the role of publisher’s in such an exchange? Perhaps they could act as agents to manage the transactions between for a reasonable fee? Maybe they could curate the best examples to publish to a wider reading audience in other markets such as the Amazon kindle store? What is a reasonable royalty to pay the authors under such a scheme? Would it stimulate the creation of high quality learning materials by highly skilled and motivated teaching seeking to make an impact on learning in an age of always on, always connected portable computers and reading devices?
Posted: January 12th, 2011 under education, technology.
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