Catshanghai

This is a story from the BBC saying that the Marks and Spencer’s site tops a rank of user friendly websites among high street shops. I find this pretty amazing considering that they used to arrogantly avoid any advertising at all, trading on their exisitng reputation to be the dominant UK retailer. After ten years in the doldrums, they have totally changed their marketing and merchandising strategy.

This is a really good case study that I am going to dig around to get the back story about the rise, fall and then rise of Marks and Spencer’s.

I am surprised that the BBC did not include a link to Webcredible, the analysts who carried out this study or at least to an abtract of their research.