Catshanghai

This story shows just how much the UK has changed since I left in 2004.

Before the UK was behind the US in terms of broadband penetration and the percentage of advertising being spent online. By 2005 this had changed, because 8 percent of British advertising revenue was spent online compared with 4.6 percent in the US. Similarly, 47.4 percent of British households had broadband compared with 43.9 percent in the US.

The article goes on to say that British advertising budgets are not rising quickly and that old media such as television are losing out. The reasons that Internet marketing is so successful is that the market in the UK operates at a national level, which makes it easier to track the success of a campaign, advertisers have embraced new media and the audience spends 23 hours a week in front of their computers compared with 14 hours a week in the US.

If you ever watched The Salon or Big Brother then you would know why Brits spend more time on their computers compared with watching television.